What if you could spy over the shoulders of your readers and see where they are clicking on your blog? And what if you could do that for lots of readers over time – for every page on your site – and combine all that data into ridiculously easy to understand visual maps? Think about it.
- Are all those social buttons of any use?
- What subjects catch people’s attention?
- What ads are people clicking on?
- What would happen if I reduced clutter?
- Are there “dead zones” of little value on my site?
The good news is you can (well virtually) peer over your readers’ shoulders through heatmaps created from inexpensive tracking software. These will guide you in making simple but important changes to your website design. I’ll tell you how we’ve used heatmaps over at my wife’s blog (100 Days of Real Food) to both improve the user experience and increase revenue, and then I’ll cover some tips on how you can too.