A Google search on the terms “increase Facebook reach” results in about 149 million hits. I read all of them, and today I present to you the one article with tips that may actually work right now! You’re sooo welcome!!
OK so in reality my good friend Carrie Vitt of Deliciously Organic tipped me off about what is working for her, which she learned from a podcast (patience!…I’ll share the link soon enough). She knew of our recent Facebook woes and insisted we try it.
Well thus far we’ve listened to the podcast and implemented one tip, but in reality we are focused on my wife’s book launch right now, which happens on August 26th (it briefly hit #1 for ALL books in Amazon a few weeks ago due to our pre-order marketing efforts)! But fortunately I can share Carrie’s results with you now.
Some Background on the Drop in Reach
It’s no secret that Facebook severely reduced organic reach for most pages around December ’13 /January ’14. We got hit hard on my wife’s Facebook page, which we use quite effectively to drive traffic back to her blog. This TechCrunch article explains the problem of more and more content and only so much room in the news feed as well as how Facebook decides what you see.
Now whether Facebook is changing it’s algorithm to satisfy the end user or to line it’s pockets is a discussion for another time, but suffice it to say most bloggers are unhappy with the recent changes!
Here’s what Carrie shared with me four days after implementing the strategies discussed in the podcast.
And here’s a screenshot after 6 days.
Have I caught your attention yet?? Her text message certainly got my attention. As a result of her increased Facebook reach, she is seeing a 20% increase in traffic to her blog (an extra 3,000 to 4,000 pageviews a day!). Now that’s what I’m talking about.
So what is the strategy? It’s actually a handful of strategies that Holly Homer shared during an interview on the Social Media Marketing podcast with Michael Stelzner. As mentioned, we haven’t tried these out on Lisa’s page yet, but here are her notes from listening to the podcast.
- Look at insights to figure out what is working
- Post more often
- Share other people’s stuff more
- Try a Facebook video
- Share/tag pages with higher talking about #’s
- Study/follow pages with higher #’s
- Try different posting formats
There is a lot more to it so definitely listen to the podcast yourself.
I do want to discuss the “post more often” point though. Carrie was posting about 2 times a day max, and now she’s at about 6-8 times a day with the intent of trying 10-12 times a day next to see what happens. You may be thinking that you don’t have enough time to increase your posting frequency, but Facebook allows you to schedule posts (it’s free and easy) so you can actually accomplish this pretty quickly. And if you have been blogging and posting on Facebook for a while, you can republish old content. It will be new for much of your audience anyway!
And on that note, you may be worried about your audience complaining about seeing old content or seeing too many posts from you in their feeds. Carrie actually got feedback that readers were happy to see her posts again. And in the end, you can’t please everybody. If you are reaching (and pleasing) more of your audience, I think this is a good thing.
Lisa has started to post more frequently, which has required her to schedule posts. This is something she hesitated to do for years, but now that she’s tried it she actually likes it! Once things settle down she plans on trying more of these tactics.
But now, it’s your turn. If you plan to listen to this advice and try it for yourself, I’d love for you to leave a comment below (you can share your Facebook page) committing to doing so. Then come back in a week or so and let us know a) if you followed through with the tactics and b) your results.
I’m excited about Carrie’s results, but am always skeptical about Facebook tips. It would be great if we could confirm this works in broader numbers!