You know, it really is a small world in the online space. What I like is that the people that stand out and provide value get noticed, get promoted, and get introduced to others. I first learned about Jim Wang through a comment he left in a private Facebook group I converse with from time to time, and something told me he was the real deal. I checked him out and let’s just say my sources indicate he sold his Bargaineering.com blog for multiple millions. Whoa! Yet, Jim still cuts his own grass. I like that. 🙂
Different Paths, Same Destination
Although we’ve arrived at our current gigs on very different paths, we share common ground in both having recently started blogs to help others build businesses with their blogs – based on our real world experiences and successes. Jim now blogs over at Microblogger.com and recently started a podcast (Nice work Jim!). I’d love to do the same, but since work on my wife’s blog at 100 Days of Real Food is so demanding (and let’s face it, important) right now, that idea will just have to remain on the back burner for now.
So anyway, I’m guest #8 on his podcast, and the interview really dives into how I run the business side of my wife’s blog. I do wish to pause and give Lisa mad props for all of her hard work in starting this business and building such a following! Nice work Lisa. You deserve a “Hell Yeah!”
You can listen to my conversation with Jim right now using the player below, or better yet, check out his post with details on how to subscribe in iTunes.
Here Are Some of the Topics We Discuss:
- How 100 Days of Real Food (the original 100 day pledge) was actually started to promote another site.
- The “upward spiral” technique used to get more exposure.
- How landing on Yahoo.com between President Barack Obama and Justin Bieber crashed the server.
- Writing a cookbook and deats on working with an agent and publisher (Harper Collins). What they look for might surprise you.
- A simple technique that started the increase in Facebook fans (Lisa has over 1.3 million likes).
- How 100 Days of Real Food makes money – we discuss the three main ways in detail.
- Ad network optimization: how dynamic allocation & frequency capping can maximize ad revenue.
- Why we give up $60,000+ annually in ad revenue to remain true to our ideals.
- How we work with Amazon (note we have been using the Pretty Link plugin for 6 months with no problems, but it’s use is a grey area so cannot currently be recommended. Working on testing some other options…)
- Social media diversification.
- How we manage direct advertising sales (including the system we use to make sure we don’t inundate readers with too much advertising.)
- Why it’s so important to attend conferences, network, and follow up with other attendees.
As I’ve said before I feel podcasts are an efficient way to convey a lot of information, so I hope you’ll benefit from this conversation. And as always, I’d love to hear your feedback in the comments below.